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P&G HC pop-up teaches you to start from the top

网络  2019.09.16

New Year starts with beautiful hair. P&G × i2mago wrapped “drama-queen stories” in U.S. comic style for a Tmall Juhuasuan haircare fest—online scene planting, offline pop-up hair salon at Shanghai Global Harbor turning ladies’ lounges into pop art trial spaces for five P&G brands, plus dynamic posters. Insight-led social topics open online/offline conversion.

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