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CONVERSE One Star pop-up hotel
网络 2020.06.27
Today’s pop-ups act more like consumer showrooms inside omnichannel strategies. Once niche, they now span indie, e-commerce, sports and luxury. Chanel’s black-white café makeup pop-up at Tokyo Omotesando So-Cal Link Gallery (Mar 3–12, 2017) pushed Rouge Coco Gloss; Dior opened SS limited boutiques at Shanghai IFC and Beijing SKP (Mar 16 & 18) for Maria Grazia Chiuri’s first collection.
Next-gen plays include customization/digital (Furla Metropolis at KaDeWe with #MyPlayFurla) and star design studios (Snarkitecture for COS LA; Chameleon Visual × Harlequin for Marc Jacobs at Harrods). PopUp Republic put 2016 global pop-up sales at $10B; RUIDE said China’s CAGR exceeded 100% from 2015 after a 2012 start, projecting 3,000+ China pop-ups by 2020.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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