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Kakao Friends Pop-Up Store
网络 2020.06.27
With 2018 almost gone after a year of OT, China’s office workers chant #IWantLeaveToTravel. Ctrip’s #UsedYourAnnualLeave? posters hit social and metro boxes; Luckin joined for the world’s first Unlimited Leave-Excuse Company so no leave request is hard—plus a national “poverty ranking” of industries (ad dogs top three).
Leave gadgets: Leave Coffee (Arabica + heartfelt excuses for the boss), walking leave T-shirt billboards, and “jaw-drop leave barrage” glasses so one look signals leave. Pop-ups packed Shanghai Caohejing (Dec 6–7) and Beijing Wangjing SOHO (Dec 10–11) despite rain and −10°C. Custom leave coffee sold across top CBD Luckin×Ctrip stores Dec 5–11; 30k gadgets and 1,000 free coffees wiped out; H5 and KOL reach beat averages.
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SHANGHAI APU APU CULTURAL CREATIVE CO., LTD ALL RIGHTS RESERVED.
沪ICP备2026007031号-1
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