Canada Goose Heart Toward the Boundless interaction

On the afternoon of July 27, lifestyle brand Cool Toy joined Japanese street label TOKIDOKI for a nine-day “Taoqi Summer” pop-up in the B2 atrium of Beijing Hopson One. The collab launched a global exclusive Santiago blind-box series as Cool Toy’s entry into blind boxes, with more IP lines such as Mengli Planet and Piyo planned. After an IP-building 2018, 2019 was Cool Toy’s breakout year of co-creating with IP owners and designers for Gen Z. TOKIDOKI’s cute Japanese-illustration and street graphics match Cool Toy’s playful DNA; together they released 20+ apparel and accessory SKUs plus the Santiago blind boxes featuring a black-lightning chase figure. Influencers including Zhao Xin visited the Hopson One store, and TOKIDOKI founder Simon left a hand-drawn piece on site.