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Sneaker culture is no longer male-only. NIKE’s “Her Pop-up” at Shanghai INVINCIBLE (Oct 13–16) offered women pink-and-white vintage sets, custom ice cream, pro photo spots, Air Force drops and Off-White collabs, upcycled NIKE bags with Rosso designers, and clay mini-sneaker workshops with artist Zhao Xinhao. Nike Women VP Julie Igarashi cites The 1 Reimagined Air Force 1 / Air Jordan 1 women’s line as proof more women-first silhouettes are coming—JUST DO IT for everyone.
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