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China Beauty Expo’s W6 “Enter the New World” hall (~3,000 m² beside International Makeup) stages new retail as pop-up streets—IP shows, cosplay, content forums, brand runways, influencer parties, unmanned retail and gift cards—after CBE chair Sang Ying’s ten coordinates (social circles, sinking markets, livestream, self-IP, offline hold, new Guo Chao, imports+, value retail, China quality, big data). Influencer full-day schedules push tip goods from show floor to full-net minds.
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