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After months of site hunting and trial, Japan’s top shirt brand Kamakura Shirts opens its China flash on Dec 7 in Jingan’s Jijudi Manxuan micro-complex near Plaza 66/Kerry—global-only all-Japan artisan SKU store plus Tmall. Shanghai mall rents (said 2× Manhattan / 3× Ginza) shocked the team used to being courted in Japan; a viral June article then drew China Merchants, Alibaba, airports and Peace Hotel. Tmall data showed Kamakura #1 among RMB 500+ shirt searches. They chose Jingan for RMB 1,500–3,000 price fit, indie owners and CBD office workers matching business style.
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