Balabala #Let Me Run Wild in Fleece# pop-up store

From theme and set to interaction, this pop-up calls on kids to free their nature and explore the wonder of the outdoors, reflecting Balabala’s brand idea of discovering each child with love. Three artist capsule lines appear together—a snapshot of years of crossover work. The “Let Me Run Wild in Fleece” pop-up features CHENPENG (nature), Caroni (whimsical illustration) and Stephane (street), with animals, jungle and snow-country elements in design and interaction that drew many spontaneous check-ins.