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Inspired by the “bouncy” quality of the new Superstay Vinyl Ink, Maybelline New York built an art corner in the busy city that shows its urban aesthetic. Red down pillows on the TX Huaihai long staircase echo an elastic backdrop. A 360° mirror passage links reality to the Maybelline concept space; walking the down-like elastic floor feels like strolling among clouds. At the end, bouncy “puff” pillows visualize the lip gloss feel. Visitors can try the new range in the makeup lounge and shoot light-filled looks with rich lip color.