People's Daily guochao pop-up store, season two

Twelve themed zones include Dream Chase Deer, Heavenly Questions Journey, Dream Back to China, National Beauty, Light and Shadow, Painting Dunhuang Dreams, Stars Shift, Innovation Lab, Energy Station, Miles of Rice Fragrance, Everyday Life Fireworks and China-Chic Night. “This Is Very China” runs through the event, interpreting China-chic power through culture, tech and livelihood and promoting cultural and brand confidence.