Joining Tmall, CALVIN KLEIN tries a “cloud pop-up store” for the first time

Mar 16–20 CALVIN KLEIN × Tmall Club launched a CK ONE “cloud pop-up” inside the Tmall flagship—3D virtual tour with HyunA and Wang Linkai, kaleidoscope and snapshot rooms, unlockable stage moves for your own CK stills, wallpapers and coupons, plus limited CK ONE apparel (logo tees, hoodies, oversized denim) and CK EVERYONE fragrance exclusive for five days when stores struggled offline.