Dove opened a hotel-themed pop-up store in Shanghai — see how a chocolate brand plays a deep crossover experience

中文
Dove opened a hotel-themed pop-up store in Shanghai — see how a chocolate brand plays a deep crossover experience
网络    2020.03.04

Dove Hotel at Shanghai Sinan Mansions ran three weeks of appointment-only chocolate pleasure rooms with Li Yifeng and Rocket Girls 101 (Yang Chaoyue, Fu Jing, Xu Mengjie), 4m livestream viewers, mini-program personality hotels and influencer candy-camera invites—deep cross-over hospitality for “pleasure makes you extraordinary.”