Off-White has opened another pop-up store, this time betting on jewelry and eyewear

Off-White’s Paris FW jewelry/eyewear pop (Feb 24–Mar 3 2020) plus Colette Mon Amour exclusive bags marks small-goods 2.0 after its 2018 café with Le Bon Marché/Wild & The Moon drinks. Analysts say jewels/watches/glasses suit see-buy-now better than pure beauty theaters, citing LV men’s Wizard installs as culture-grade ambition.