This Spanish sparkling wine’s pop-up on a city street can even do magic — amazing

Spanish sparkling brand Freixenet cast “magic” on Vilnius streets with a glass cylinder (ad kiosk) filled with sparkling wine. Inside, semi-real fireworks and ballet dancers whirl around the bottle—like the romantic mood of holiday bubbles. Mirrors, animation, projection and music intertwine; more than outdoor ads, it lifts the festive atmosphere.