A former Victoria’s Secret executive and founder of the internet lingerie brand Lively on experience: pop-up stores are the future of retail

Ex-VS exec Michelle Cordeiro Grant says DTC lingerie Lively’s future is experiential flashes—2018 NYC try-on window cost ~USD10k including staff travel—because post-screen fatigue shoppers want human moments Shopify’s Arpan Podduturi calls freeing; stores sell brand meaning, not just bras.