A strong festive atmosphere: Singapore Changi Airport sets up a “New Year pop-up store” to welcome the Gengzi Year of the Rat

Changi Airport Terminal 3’s New Year pop-up with duty-free celebrates Year of the Rat via experiential retail—limited Rat Year packs (including Eirian Chapman’s Rock It mouse), interactive product screens, life-size virtual guides, virtual Spring Festival photo scenes, a fireworks wish desk emailable to family, Whack-a-Mouse gifts and a Chinese calligraphy corner writing blessings on fans.