A 2020 case of the PUMA boundary-breaking pop-up experience hall going online

PUMA #BreakTheBoundary Online pop-up at Shanghai Huaihai Parkson sends riders through virtual/real with RIDER and RS-X: exterior flicker screens, instant multi-screen capture with RS-X, giant RIDER game installs. “Open me, upload me, feel me”—FUTURE RIDER reveal, Li Xian & Yang Yang virtual photos, face-scan lightspeed moto to star in a PUMA ad; more at IAPM flagship.