Doubling down again on the North China market: a Fenjiu offline pop-up store joins JD.com and appears in Beijing. How will it play the youth market?

Fenjiu × JD “Walking Fenjiu Mobile Museum” at Beijing Huaxi LIVE·Wukesong paints blue-and-white LED ink landscapes and hanging bottle gates for young senses—pairing JD New Year Super Brand Day to deepen North China dialogue months after the prior Beijing walk.