LINE FRIENDS CAFÉ & STORE

Star personal brands love pop-ups for buzz and fan check-ins. Kenji Wu × Debrand in Taikoo Li Sanlitun: “Tear the label, You are the one,” remixing Chinese cultural arts with postmodern design; collab tees (Mazinger Z, Suicide Squad) sold with his songs. Jay Chou × PHANTACi (with Ric) ran a 90-day Huaihai pop-up turning Jay’s persona into everyday-inspired merch—Jay-style storefront, ball-pit stairs, medieval classical looks.