Kiehl's New York large-scale immersive experience pop-up store

Kiehl’s staged a three-day Kiehl’s World in New York for global media and influencers—immersive heritage day one; day two 120 guests explored an elegant academy building with botanical bites, product/R&D talks, shop, Instagram studio and science lab; day three Wythe Hotel Williamsburg with recycled materials and bottles, NYC food/wine, rooftop views and new ambassador John Legend.