A submarine pop-up boldly interprets this: content marketing is king

A giant sub seems to breach Milan’s Piazza Mercanti, cracking concrete; a stranded smart fortwo leans on rubble. Staged by agency for Europ Assistance IT’s Protect Life / Lifepark Protection shop—even a “crew” interview on why insure the unexpected. Dawn chaos with sailors, scuba divers, fake medics and police; citizens filmed and shared widely—content marketing as king.