A Wuliangye pop-up store is here! A younger, trendier, more international Wuliangye is here!

At Yibin’s 3rd International Famous Liquor Festival, Wuliangye’s “new age new me” open-air culture flash used fancy tastings, check-ins, merch and gifts to youth-wash the heritage baijiu before the 23rd shareholding meet—younger, trendier, more global.