The mall’s new darling—the pop-up store: what are the smart ways to play it?

Winshang notes >100% CAGR toward 3,000 shops by 2020—from Chanel Mark Library and YSL yacht to Tmall smart pops, OPPO rollercoasters, Luckin×Bright childhood boxes and Nike giant shoe boxes—5G will upgrade mall/brand heart-winning plays.