National milk candy White Rabbit Christmas pop-up debuts at SM, kicking off Xiamen’s sweet Christmas season early

Nov 9 evening, kids’ choir of Cangjiang Theatre accompanied SM COO Chen Senyuan and Guanshengyuan GM Wu Jian lighting a NICE White Rabbit Christmas tree in SM Phase 2 atrium—NICE Rabbit MEET U Christmas land in Xiamen. Age-60 White Rabbit (est. 1959) meets Christmas East-West; same day White Rabbit × GODIVA ice cream Fujian debut. First Fujian offline collab and China’s first Christmas White Rabbit show through Jan 1, 2020—childhood memory kill.