Maybelline Curl Mascara × hottest design geek = Shanghai’s max-fashion influencer store

Maybelline New York staged a Curl Mascara pop-up on Wujiang Road’s Siji Fang, bringing ambassador Song Zuer and chief lash officer Zeng Shunxi to demo the wide-angle bendable brush—twist the base knob to catch short corner lashes. Collab with accessory label Rfactory under “BEND IT YOUR WAY,” zones included a bling skate deck, mascara conveyor, Tmall magic mirror try-on and high-street selfie sets.