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adidas Originals’ first top-tier Southwest China fashion store opened Nov 23, 2019 at Kunming Shuncheng Shopping Center (two floors, 475㎡). Leadership, mystery guests and fashion KOLs shared winter styling; guests DIY badge painting, Kunming landmark logo tees, colorful braids and local tattoo stickers—spring-city culture colliding with Originals aesthetics in the Sanjie Shang open mall.