shu uemura and Lotte Duty Free build the “Asia Pure Red Amusement Park” makeup experience hall for RD163’s launch

Feb 22–24, 2019 shu uemura and Lotte Duty Free (Myeongdong VIP floor, Seoul) opened a three-day Asia Pure Red Amusement Park for RD163, the blood-red lip made for Asian women. About 1,400 guests unlocked a phone map through three rooms—Tokyo makeup artistry consults, Instagram stack walls, edgy chic games and digital shopping QR codes—under the message “red code, glamorous makeover.”