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Mainland China’s first Baekmidang shop opened at Shanghai K11 with founder Adrian Cheng cutting the ribbon, while K11’s first art-beauty flash on B2 showed Tony Oursler’s EUC% faces beside K11 Beauty and ArtStore. TANGRAM idols Lin Chaoze, Jiang Jingzuo and Li Ruotian became one-day managers scooping candy-yellow support ice cream; the signature milk cone’s −2.5°C spiral reads like edible architecture.