New Balance × Tmall Super Brand Day: brand ambassador Wu Lei becomes pop-up store manager and drives a new shopping experience

Apr 17, 2017 New Balance marked Tmall Super Brand Day with a “Time Sneaker Shop” flash at its Shanghai flagship. Ambassador Wu Lei, CEO Robert T. DeMartini and China GM Arthur Ang unveiled a 360° time-travel room that lands guests in a virtual shop—scan to buy—linking online and offline for a data-backed panoramic retail try.