Alps Fruit Chews × Lelecha collab pop-up opens for a limited time

Oct 26, 2019 Alps Fruit Chews × Lelecha “Taste Match Shop” lit Shanghai Global Harbor with gacha, photo booths and collab caramel tea latte, caramel ice cream and strawberry/grape/pineapple soft-candy scoops. Perfetti Van Melle China MD Hans-Peter Edelbluth, CMO Jiajiaxin and actor Lin Yi cut the ribbon for a five-day FUN chew fest.