Full creative breakdown behind Tmall Double 11’s two major pop-ups

After Tmall Double 11 hit RMB213.5bn, two offline stages mattered: Ideal Station and Hot-List Street at Hangzhou Kerry Centre (Oct 26–Nov 11). Time Capsule Street’s Old School Yau Ma Tei food lanes, Ten-Empty Tunnel and Ten-Gen influencers cured choice anxiety for the decade-old shopping war.