Columbia and brand ambassador Huang Xuan unlock the “Winter Snow Court” pop-up

Columbia opened “Winter Snow Court” at Shanghai MixC L1 for OutDry™ EX Alta Peak rainproof down—outer film, taped seams and breathable shells that keep snowmelt out. Ambassador Huang Xuan unlocked the kit with media and KOLs under the mantra “My heat won’t be quenched.”