Belle brand-upgrade pop-up lands in Shenzhen; Ma Sichun experiences the new “cool-elegant” aesthetic

Belle brand-upgrade pop-up lands in Shenzhen; Ma Sichun experiences the new “cool-elegant” aesthetic

网络 2019.11.05

Nov 1 Belle planted a giant shoe-box COOLEGANCE CLUB flash at Shenzhen MixC World art plaza for its Cool+Elegance upgrade—black modern logo, immersive challenges and limited merch; Ma Sichun and Zheng Hehuizi sampled the new aesthetic.

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