This womenswear brand built a lace “maze” open for only four months

Self-Portrait’s first U.S. retail space—a four-month 240㎡ SoHo flash by Storey Studio—hung translucent pink and white lace on 6m timber frames as a tactile maze. Curved metal rods and tension ropes kept lace arcs soft against raw wood, rejecting over-polished New York luxury for discover-and-touch shopping once limited to web, London and wholesale.