IP marketing × pop-up: Haier Brothers’ marketing reach extends from online to offline

IP marketing × pop-up: Haier Brothers’ marketing reach extends from online to offline

网络 2019.10.09

From White Rabbit perfume to Haier Brothers’ 920 RenDanHeYi forum, IP marketing jumps online to offline via star videos, landmark shoots and live flashes—persona-driven anime IP chasing circle-break culture.

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海绵宝宝 × 忍者神龟

秀场展馆 | 大型≤200m²

小奥汀·千禧数码屋

商业广场 | 中型≤100m²

玫瑰绽放传奇归来NBA ATELIER

商业广场 | 大型≤200m²

优法兰蝶耀时光共鸣世界

秀场展馆 | 大型≤200m²