P&G HC pop-up teaches you to start from the top

New Year starts with beautiful hair. P&G × i2mago wrapped “drama-queen stories” in U.S. comic style for a Tmall Juhuasuan haircare fest—online scene planting, offline pop-up hair salon at Shanghai Global Harbor turning ladies’ lounges into pop art trial spaces for five P&G brands, plus dynamic posters. Insight-led social topics open online/offline conversion.