Burberry pop-up store

At Jing’an Temple / Huashan Road, AUNN became a giant COCO CAFÉ—Chanel’s café pop-up lands in Shanghai after Singapore, Toronto and Tokyo. The 13-day site simply promotes new lip gloss: counters of gloss, nail and foundation split the room; products sit on plates like food; free double-C coffee and try-on with e-commerce links.

Everything serves social share—Pantone desserts, Rouge Coco Gloss neon, gloss motion installs, Beauty Talk makeup advice, WeChat stickers. #ILOVECOCO hit 623k discussions and 210M reads. Appointment QR queues stretch all day; when media days closed the café, visitors settled for door photos. Liu Shishi appeared as China makeup ambassador; the concept nods to Coco Chanel’s decades at the Ritz amid café culture.