IWC Pilots pop-up store

Shanghai, June 6, 2019: Maybelline New York × alice + olivia’s first crossover, New York Fun limited makeup, Asian-debuted at a pop-up open to public June 7–9; on sale June via Tmall and retail. Ambassador Song Zuer and global MUA Erin Parsons attended.

Shared vision: products for women to express style. After NYFW years, hero Maybelline SKUs meet alice + olivia’s modern looks and Stace Face packaging for multi-occasion bold color. Song Zuer unpacked favorites and painted fans’ lips. APAC GM Pierre-Olivier Issenmann and CEO/CD Stacey Bendet stressed bold, me-first New York spirit for women from NYC to Asia.