Hermès “The Nature of Men”

On Aug 21 a cabin-shaped pop-up landed at Shanghai Hong Kong Plaza—blue-white, tech-chic—NU SKIN × ELLE’s “Start Anew” hair-care salon in the sky. Zones: business-class experience, VIP video, baggage carousel, photo ops for ageLOC Nutriol hair density line used with ageLOC Body Spa microcurrent for at-home salon-level scalp care.

Scalp scans reveal aging often ignored; guests crowded to discuss scalp health. Photo sets cast visitors as magazine covers. With 99% facing scalp issues and ~200M Chinese dealing with hair loss (Gen Z rising), Nutriol targets root causes beyond ordinary shampoo—opening highlight hair moments.