Dr.Jart+ Light Now Exhibition

Counting from last year’s Cloud Summit “new retail” coinage, 2017 is year one; this Double 11 is the first big drill—not only cart frenzy but online-offline resonance. Tmall linked 12 cities, 52 districts, 60 pop-ups, ~1,000 brands and 100,000+ smart stores.

Smart-store coupons via Taobao AR cat heads, @store deals search, or pavilion claim. Upgrades include “guide magic mirrors” that map body traits and suggest outfits; similar virtual try-on H5 hyped the Oct 31 global trend gala. Smart stores are the main new-retail battlefield by count and reach—though many “smart” labels simply buy Alimama ads swapping online/offline rights.

Platforms assemble IoT stacks (sensors, cameras, face pay) with cloud algorithms into commercial solutions; merchants gain traffic, data and conversion. Pop-ups and other formats echo the same ops logic.