CITIZEN “Driven by nature”

Pop-ups probe markets cheaply and raise buzz. More majors use distinctive design for youth. LV’s year: Virgil Abloh’s first SS19 mens; CFO said ~100 global pop-ups. July NY LES 100 Rivington neon-green takeover for AW19 mens—green furniture, mannequins, even hydrants—with city prints, archival patches, diversity flags, skate trainers, rainbow leather. Fifth Avenue got a 12-story figure mural; SS19 Oz-inspired windows with poppies and rainbows.