3CE vintage dinner theme pop-up store

Fashion often needs discounts to hit targets. adidas Originals plays scarcity on hero SKUs while testing higher-priced personalization. Brand chief Eric Liedtke: deliver what customers want, when and where, instead of guessing trends. Berlin’s Knit For You pop-up sold $215 custom sweaters: dark-room body scan (or S/M/L), light-projected patterns adjusted by hand, on-screen refine, then in-store knit/finish/wash in ~4 hours—about 10/day at peak. A government-backed research project now paused for data review before any rollout.