Air Max Con NYC 2016 pop-up store

Condom marketing got noisy. Durex half-entered F&B with BIGGER BANG sausage stall at Beijing Wood Gather (Apr 14–15)—fruit lube as dip; finish a strawberry-lube banana/sausage theatrically for gifts (couples get a box). Same weekend Jissbon’s Thin Lab in Shanghai used beakers and white coats: guess how many ZERO condoms equal paper/petal/contact-lens thickness, touch the thinness, private paired Q&A; Feng Tang talked intimacy.

Online, Durex’s spring poem series (I’m Not a Killer Without Feelings) topped 80k reposts; Jissbon’s Feng Tang lines lagged. On Ali, Durex/Okamoto/Jissbon share ~60% of category—Durex still the social-marketing veteran.