CHANEL LE ROUGE

Crocs’ immersive “Different Enough” pop-up ran June 14–21 at Shanghai HKRI Taikoo Hui with four zones—Clog shapes, Jibbitz light wall, collab display and KIKS interactive—plus a ~3 m light clog, DNA forms, media treasure routes and celebrity visits. With KIKS it launched turquoise OLD SCHOOL shoe boxes and lightning/red-lip Jibbitz sold from June 14 on Crocs’ Tmall flagship, turning comfort into a self-expression tagline.