Color Factory pop-up store

Asics Tiger turned its Shanghai Xintiandi street store into an “Asymmetric” summer ice-cream pop (Aug 4–5) with MY LAB to push black/white GEL-MAI runners—free edible shoe ice cream for WeChat fans plus mint, mojito, brown-sugar, caramel-salt and even essential-oil cans in a molecular-lab set with chemist uniforms. Online buzz mixed unlikely sneaker×dessert cues; the female-skew MY LAB link also hints women now drive more hype talk for a once male-leaning label.