AudiAudi A5

Netease News × FAW-VW wrapped Beijing Metro Line 10 cars as heartfelt H5 scenes—“Sudden Housing,” “New Home,” “Graduation,” “Suddenly Bald”—with Bora as companion (“renew, enjoy the road”). Offline, a two-day “You Have Face Noodle Shop” in Sanlitun (Sep 8–9) gave free noodles/snacks, comics machines and 180° booths with Netease Yanxuan for quality-seeking youth, turning commute empathy into auto marketing.