DNF and Nanjing Confucius Temple

U.S. lifestyle retailer Urban Outfitters opened a limited SteelZen container pop-up in Shanghai Xintiandi South Plaza after Tmall Global success—Champion, Fila, Stussy, BDG denim, UO apparel and Home, plus Ohii Beauty and Mario Badescu—try-on offline, buy on Tmall Global. Founded 1970 opposite UPenn, UO now runs 200+ experiential stores across US/Canada/Europe; SteelZen blends physical and digital DNA via containers nationwide.