Pepsi Concept

Anjuke’s “Make Housing Wishes Come True” December campaign mapped metro-within-1 km, garden compounds and dual-aspect flats via heartfelt posters, immersive interactive theatre (wish downstairs is metro / door opens to views / party in huge living room), gacha and wish walls, a breezy weekend-home H5 and deeper KOL drops—turning abstract ideal homes into shareable art for urban choosers.