Dior Future New Skin

2018 offline year: Nike’s Metro City “Run the Earth”; breakup-then-roast flower shops for 520; Neutrogena Sunshine California City at Joy City along Highway 1 with Silicon Valley skincare, SF sport field and Cool Bar. Neutrogena preheated via Keep and influencer matrices, hosted 100+ KOLs, then online-book/offline-feel sunscreen storytelling that owned summer feeds.