Kiehl's calendula field

Estée Lauder opened a two-level red Play Color lipstick pop-up outside Hangzhou Hubin Intime in77 on Jul 31—mix and fine-shimmer lines, free juice via QR. Heat and weekday traffic were soft, but the brand chose outdoor exposure near the store and young In77 shoppers. Chanel/MAC/Bobbi Brown thrive there; five plaza flashes and 30+ makeup classes already lifted beauty sales as curiosity thresholds rise.